Cruxy & Company
Enhancing the website with a refreshed brand identity
Cruxy & Company are a UK-based growth intelligence firm specialising in strategic support for B2B technology companies
Client
Cruxy & Company
Services
UI & UX Design Animation Development Wireframing Responsive Designs
Industries
Fintech
Date
September 2024
After Cruxy’s rebrand, I led a comprehensive redesign to align the website with their bold new identity. Emphasising precision and energy through colour, animations, and direct messaging, I designed an engaging user experience that stood out in a conventional market. My role spanned creating the site architecture, developing wireframes, evolving designs from low to high fidelity, integrating dynamic animations, and managing the end-to-end build process. The result was a striking, user-centric platform that elevated Cruxy’s brand presence
